Yung Pinch (from H.B., if you can believe it)

When I think of street cred, Huntington Beach (H.B.) does not come to mind. Playing pretentious little brother to its older, grittier sibling, just to its north - Long Beach (a.k.a. the LBC), H.B. lacks anything approximating the culture that gave birth to "Two One and Lewis". However, with any publicity, the Bluntington Beach native, Yung Pinch, may change my mind about his home town and join In-N-Out Burger as one of among a handful of culturally relevant Orange County exports. 

"Rock With Us" spares us the pretense of hood. It's a self-aware approach to capturing the party-and -full-time-at-play lifestyle of Huntington Beach. Yung Pinch qua Yung Pinch displays no signs of wealth, or envy for the ornaments of the rap life. His media is free of Ferraris and Lambos. In fact, at least one promotional photo has Yung Pinch perched without shame or tongue and cheek, on the trunk of an aged Toyota Tercel. He tells us he's just a 20-something sipping beer, smoking blunts and soaking up the sun - and by his words and Instagram shall we believe him.

"Rock With Us" appeared on Spotify's "Rap, Most Necessary" playlist (although, I can't find it now). Yung Pinch could make H.B. cool again - and by again, I mean for the first time.

Yung Pinch

Yung Pinch